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There is something unsettling about this whole arrangement, of course. Listening to Mark Zuckerberg chat on Clubhouse, itвЂ™s impossible not to wonder how long before Facebook releases its own version of this product (And who knows, maybe he wanted give the app a try for other reasons, too.) (If you thought Zoom meetings were badвЂ¦). Zuckerberg, meanwhile, used the time to talk about AR/VR and its future in business and remote work. The format of the social media network allowed the execs to informally address a wide audience of listeners with whatever they want to talk about - in MuskвЂ™s case, that was space travel, crypto, AI and vaccines, among other things. Then on Thursday, Clubhouse saw yet another famous guest: Facebook CEO Mark Zuckerberg, who casually went by вЂњZuck23вЂќ when he joined вЂњ The Good Time ShowвЂќ talk show on the app, as Musk had done before him.

Musk was later joined by вЂњVlad The Stock Impaler,вЂќ aka Robinhood CEO Vlad Tenev, who of course talked about the GameStop saga - and was then interviewed by Musk himself. With others unable to get in, fans livestreamed the event to other platforms like YouTube, live-tweeted, and set up breakout rooms for the overflow. But this week was a breakout if there ever was one, when on Monday, Tesla and SpaceX founder Elon Musk showed up on Clubhouse, topping the appвЂ™s limit of 5,000 people in a single room. The invite-only audio platform has been on a roll, and has already hosted big names in tech, media and entertainment, including Drake, Estelle, Tiffany Haddish, Kevin Hart, Jared Leto, Ashton Kutcher, and others in the Silicon Valley tech scene. Image Credits: Freepik / Kristina Astakhova (opens in a new window) / Getty Images This Week in Apps will soon be a newsletter! Sign up here: /newsletters Clubhouse goes mainstream Also, the App StoreвЂ™s rules were updated, ParlerвЂ™s CEO was fired and other companies began raising their own red flags about AppleвЂ™s privacy changes. This week, weвЂ™re taking a look at ClubhouseвЂ™s breakout moment - or moments, to be fair. In 2020, investors pouredВ $73 billion in capital into mobile companies - a figure thatвЂ™s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

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Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.ДЄpps arenвЂ™t just a way to pass idle hours - theyвЂ™re also a big business.

And in the U.S., app usage surged ahead of the time spent watching live TV.

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The app industry is as hot as ever, with a recordВ 218 billion downloads and $143 billion in global consumer spend in 2020.Д¬onsumers last year also spentВ 3.5 trillion minutes using apps on Android devices alone. Welcome back to This Week inВ Apps, the weekly TechCrunch seriesВ that recaps the latest in mobile OS news, mobile applications and the overall app economy.

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